Dodge Ron Burgundy Commercial

The ad that I chose to analyze was the Dodge commercial featuring Anchorman character Ron Burgundy. It was an add that I saw about two weeks before the release of the 2nd Anchorman movie, while watching the commercial I thought to myself how can this be affective in marketing dodge's vehicles?

I
n this ad, Ron Burgundy, the "star" of the upcoming movie Anchorman 2 endorses the American car company Dodge and its new line of vehicles. The dialog includes nothing more than Ron Burgundy mispronouncing the name Dodge as "Yodge" and claiming it is the correct way it is pronounced. He is standing in front of the line of vehicles placed in a white show room while classical music plays. Burgundy doesn't actually use or even refer to a specific vehicle, It seems to be more of an advertisement for the movie than the vehicles.


Will Ferrell is a big time actor in recent years and is well renown for his roll as Ron Burgundy in the original movie Anchorman as well as its new sequel.

 The ad itself runs for about 30 seconds, and was premeired about a week before the release of the movie Anchorman 2. It was broadcasted on channels such as Comedy Central and MTV, channels that target younger crowds.

The main technique in this ad is the famous-person testimonial. Ron Burgundy marks these vehicles with his stamp of approval and hopes to influence his fans to do the same.


 The ad does not seem to make good use of the broadcasted commercial because there is literally no information presented about the cars, besides the fact that Ron Burgundy likes them. When I first saw this commercial I was upset that they paid so much money to present something that didn't market the product at all.

I think that this ad is new in the sense that it has a fictional character from a movie starring in it. A lot of commercials include the actual actor themselves but it is new to have a character from a movie starring in the commercial.

The Ron Burgundy featured Dodge commercial was made to grab the attention of the same people who have been fans of the Anchorman movies in the past.

While the ad is very un-informing, I do not see any stereotypes or problems within it.

There are several weaknesses that I found about this ad, starting with the pure lack of information. To have an ad run on television and pay a lot of money to have it aired and not give the viewers any information is foolish from any business perspective. It seems as if the directors simply wanted to create the add to make people laugh, and if that was the goal than this was a successful piece of advertisement.

This commercial will no doubt be memorable to those who are fans of the movie Anchorman. The appearance of Ron Burgundy will stick with them as long as the movie does.

I think that ad did a good job of targeting the specific groups of interest. I only saw this commercial on channels that ran ads for the movie itself. It was obvious that the ad was being ran on the popular channels that got the most views from younger to middle age men.

In conclusion this ad was very un-informing and affective in the marketing field, Its understood that it is supposed to be funny but spending all that money for a commercial that lasts 30 seconds with no real information just seems like a bad and useless idea.

Student Coaching at LBCC

LBCC offers a variety of different oppurtunities for students to gain real world experience in the field that they choose. One example of this is student-coaching, which could be a possibility for any student interested in it for any sport offered here at LBCC.

Stehvan Carpenter has spent this year student coaching with the LBCC men's basketball team. "It is a good oppurtunity for anyone that wants to get into coaching at some point.." says Carpenter. "Helping coach practice has opened my eyes to what coaching intails and the responsiblities that it carries" states the student coach. Student coaching is a serious task that requires time and effort in exhchange for experience and connections in the coaching world.

"There are a lot of different tasks and responsibilites that need to be attended to as a student-coach, this could be anything from operating the shot clock, to directing players what to do in practice".  It is clear that student coaching presents many tasks and even challenges to the applicant while at the same time being rewarding and beneficial to your resume at the same time. 

Our coaches for each program here at LBCC are always willing to talk to someone about student-coaching and helping out the team. If you are interested you can contact Athletic Director, Randy Falk, with any questions or comments. 

Linn-Benton Volleyball off-season (in progress)

After a very successful season, the Linn-Benton Roadrunner’s volleyball team will spend the off-season working hard to continue where they left off this season. After finishing 4th in the entire NWAACC’s they have set themselves very high expectations to meet next season.

“Our goal is to be better than we were last year, we want to win it all” says freshman middle blocker Kristen Epps. During the off-season the girls focus on school while getting more athletic and understanding more about the game. Three days a week they go thru a personalized workout routine that keeps them in top shape so that they minimize time it takes to get back into competition shape next season.

“The workouts and routines that we do are all functional for volleyball, we focus a lot on our core strength which is most important in any sport” states Katie Benston, a freshman defensive specialist.

This year the Roadrunners are losing eight sophomores that will not be able to return next season. This gives the current freshman a chance to take control and evolve into leaders on the court. With only half of the team graduating, the Roadrunners maintain a good amount of players from last year that will give them an edge over competitors.

Les Schwab Photo Essay

Durning the winter months, Les Schwab Tire Center's gets what they cool their winter rush. Employee Brandon Moore, inflates a tire for a customer who noticed that the cold weather dropped the pressure in her tires.

At Les Schwab, efficiency and speed are two of the main components in good customer service. Employee James Franks works to get each customer served properly and in a timely, early Wednesday afternoon. 

With the winter months upon us, it is important that drivers have proper traction in the snow and rain. Employee Brandon Moore works on changing over a customers summer tires to his winter tires.

As snow falls, Les Schwab gets busier and busier with customers needing traction. Employee Rick Rivers scrambles to the next vehicle in line to pull it up and begin working on it, early Saturday afternoon. 

With the snow beginning to fall, you will find that the Alignment Center as well as the Brake Center at Les Schwab will be empty. It is around this time each year that all employees focus their efforts on the front lines, the winter tire change overs. 

2013-14 LBCC Men's Baskeball Roster

Freshman guard, J.D Warren.

Freshman guard, George Karekey IV

Freshman guard, Armondo Flentroy.

Freshman forward, Greg Ellis.

Freshman forward, Taylor Vicknair.

Freshman guard, Trever Cooley,

Freshman guard, Braden Monnot.

Freshman guard, Justin Layton.

Freshman guard, Colton Anderson.

Freshman forward, Adam Moore.

Freshman forward, Wesley Stark.

Freshman guard, Caleb Wilson.

J.D Warren

Taylor Vicknair

Armondo Flentroy

Greg Ellis

Justin Layton

Adam Moore

George Karekey IV

Colton Anderson

Braden Monnot

Trever Cooley

Caleb Wilson

Wesley Stark

Walkers Barber Shop Portrait

Travis Spencer, is a barber at Walkers Barber Shop in Albany Oregon. Travis has been professionally cutting hair for the last few years and is very skilled in his trade. 

Travis Spencer. 

Welding Center at LBCC Albany Campus

Caleb Sweeney works on back-grinding part of his project. He is building himself a flatbed trailer for class out in the Welding Technology Center at the LBCC Albany campus. 

Fabrication instructor Fred Stuewe explains the next few steps to student Caleb Sweeney. This is out in the Welding Technology Center at the LBCC Albany campus.

Instructor Fred Stuewe examines a weld made my a student. There are various projects being worked on right now in the Welding Technology Center at the LBCC Albany campus.